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Influencer mailers

Swoon

A matcha made in heaven mailers for Swoon.

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graphic design + 3D modeling + sourcing + print and packaging + custom manufacturing + production management + logistics + kitting +fulfillment

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More Case Studies
A close-up view of the Swoon lemonade stand packaging.

Challenge

Swoon is a zero-sugar beverage company that is launching a collab with YouTube influencer Emma Chamberlain. This partnership is intended to combine Emma’s personal matcha line with Swoon’s lemonade to create what they're deeming "a matcha made in heaven." They came to us for stand-out, splashy mailers, one version for micro influencers and the other for major VIPs (think Hailey Bieber + Kendall Jenner)

A view of the package and other branded merchandise, including a hat, tumbler, flyer, and sticker.

Execution

To ensure both versions of these mailer boxes were equally innovative, we mimicked the design off of an old-fashioned lemonade stand. We produced each rendition domestically and handled shipping to both audiences.

Our Differentiator

Given the request for two tiers of mailer varieties, we honed in on the “Instagrammable” opportunities present. We incorporated personalized stickers with each of the VIP recipient names on them in order to add a detailed and customized touch.

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Swoon

A matcha made in heaven mailers for Swoon.

graphic design + 3D modeling + sourcing + print and packaging + custom manufacturing + production management + logistics + kitting +fulfillment

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