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Popeyes x Megan Thee Stallion

Megan Thee Stallion launches exclusive merch collection partnership with Popeyes .

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fashion design + graphic design + ideation + concepting + sourcing + quality control + 3D modeling + merchandising + logistics + fulfillment + print and packaging + custom manufacturing + kitting + shipping + webstore + marketing strategy

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More Case Studies
An orange fire extinguisher, black package and t-shirt, and fire-themed nugget box and sauce packet.

Challenge

To celebrate and announce a LTO campaign featuring artist Megan Thee Stallion, Popeyes entrusted H+S to design and create the merchandise collection, run their webstore, and hand deliver hot food mailers.

A hand reaches for a sauce packet from a custom-designed hot food mailer.

Execution

Our creative team designed apparel, drinkware, accessories, and mailers complete with custom graphics that lived on the campaign-driven webstore, which we also launched and operated.

Opened Popeye's and Megan Thee Stallion packaging reveals the custom, flame-inspired contents inside.

Our Differentiator

Given the timeline for the various merch drops, we utilized international and domestic sourcing to fulfill the complex asks of the client. We created an elevated PR experience by delivering fresh, hot Popeyes food to influencers, stirring up audience engagement across all relevant social channels. H+S became the one stop shop for all things creative, logistical, retail, eCommerce, and experiential.

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Popeyes x Megan Thee Stallion

Megan Thee Stallion launches exclusive merch collection partnership with Popeyes .

fashion design + graphic design + ideation + concepting + sourcing + quality control + 3D modeling + merchandising + logistics + fulfillment + print and packaging + custom manufacturing + kitting + shipping + webstore + marketing strategy

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