+ SCOTT + HARPER

Influencer mailers

L'Oréal

Smashing through the clutter for an extraordinary clay product launch.

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Services

Ideation + design + custom manufacturing + finishing + sourcing + white glove fulfillment

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More Case Studies

Challenge

L’Oréal asked Harper+Scott to create a high- impact influencer mailer for their Extraordinary Clay launch.

Execution

We knew we wanted to create an experience with an emphasis on ‘impact’. As soon as we came up with the idea to create a smash-able sphere, tons of testing and tweaking went into getting each sphere just right- basically, we designed the clay to break perfectly. The basketball- sized ceramic sphere contained the L'Oréal Extraordinary Clay products and included an all-custom, color-matched hammer for smashing.

Our Differentiator

We even designed how the news broke. Influencers and beauty stars like Alexis Jayda loved it, posting the destruction and surprise inside, igniting millions of impressions.

L'Oréal

Smashing through the clutter for an extraordinary clay product launch.

Ideation + design + custom manufacturing + finishing + sourcing + white glove fulfillment