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A QSR Merch Moment

July 18, 2023

2023 was the year of elevated basics. Your everyday jackets, coats and outerwear are no exception. Outdoor apparel provides brands with subtle yet playful opportunities to impress customers with different layers of detail: experiment with custom woven labels or graphic jacket linings to make your merch stand out. 

Use a Green Color Palette

Expect to see different variations of green throughout the fall and winter seasons, ranging in shades of lime to dark emerald. Apply this color scheme to apparel, home decor, and day-to-day accessories. It’s the latest splash that customers are loving to incorporate.  

Incorporate a Fur + Fluff Factor

From sherpa to plush keychains and faux fur, warm but sophisticated accessories are the key to making it through the long winter months.

Providing loyal customers with opportunities to make dressing up for the cold fun don't go unnoticed from a consumer standpoint. It's a brand play that’s seasonally strategic and winter accessories will never go out of style!

Want to learn more? Reach out to us at hello@harperandscott.com.

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